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Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. All top three criteria can only be met perfectly if the marketing team is proficient in understand and analyzing the market, data trends and previous marketing strategies. The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must. OTT (over-the-top) advertising is proven to provide a positive brand lift across home service businesses' digital marketing campaigns. Measurably improve leads and brand awareness by leveraging OTT advert